ABOUT ME
I build brands that
don’t just stand out—
they leave their mark.
Independent Creative Director specializing in beverage, CPG, and experience-driven design.
My work lives at the intersection of strategy, storytelling, and execution.
For over a decade, I’ve built brand systems that perform in the real world—on shelf, in hand, and in the environments where people actually experience them.
From multi-SKU packaging to experiential design and campaign direction, I care about work that holds up—not just visually, but strategically.
Because good design gets attention.
Great design earns its place.
WHAT I DO
I partner with brands to create work that is:
Strategically grounded — built on clear thinking, not just aesthetics
Visually distinctive — designed to stand apart in crowded markets
Production-ready — created with real-world execution in mind
Built to last —
not trend-driven, but built with intention
EXPERIENCE SNAPSHOT
Over the last 10+ years, I’ve worked across beverage, CPG, and experiential design—leading projects from concept to completion.
Creative Director & Co-Founder, Coforge Creative
Design Manager, Barron Photografix
Lead Designer, 2 Towns Ciderhouse
Senior Designer, High-Proof Creative
BEYOND THE WORK
Outside the studio, you’ll usually find me somewhere between the arena and the design world.
BENTON COUNTY RODEO COMMITTEE
I’m a competitive barrel racer and trainer, and an active member of the Benton County Fair & Rodeo—where I support both operations and branding.PINK BOOTS SOCIETY
WILLAMETTE VALLEY CHAPTER
I also serve as Chapter Leader for Pink Boots Society Willamette Valley, supporting women and non-binary individuals in the beverage industry
That connection to community, agriculture, and real-world experience shows up in everything I do.
Let’s Build Something with purpose.
If you’re building something new — or ready to push what you have further — I’d love to hear about it.