WILD REVIVAL

A bold visual system built for a category that refuses to sit still.

overview

Wild Revival is a beverage brand expanding their product line to include cannabis-infused beverages in a rapidly evolving and highly saturated market.

the challenge

Create a design system that feels fresh and energetic, while maintaining brand clarity and approachability in a still-maturing category.

the approach

I built a vibrant, movement-driven visual system—using color, flow, and contrast to create standout shelf presence while keeping the look and feel of the brand’s existing portfolio.

KEY DESIGN MOVES

  • High-impact color palette and gradients

  • Fluid, motion-inspired graphics

  • Clear hierarchy for product communication

  • Scalable system across SKUs and flavors

outcome & impact

A distinctive, modern packaging system that captures attention quickly and communicates clearly in a competitive space.

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